Online Shopping and me.....
Like many other skeptics, I too wasn’t sure of the success of online shopping. It was way back when I was undergoing my grads that ecommerce was a much heard about term, and was often referred to as the next generation "in-thing". I won’t lie I had my reservations, even though at that point in time I was myself learning about html and how to code websites. But as they say, any novel idea, when implemented with sincerity and passion provides wonderful results, and today we are in the midst of an era where online shopping websites are mushrooming by the day. I used to live in a tier 2 city in Uttar Pradesh, and was introduced to Snapdeal by a friend. Being the curious kind that I am, I was eager to comprehend their business model, how does their business function, how can they make profits by providing subsidized products and services to people, and why on earth would businesses give away their profit margins to them. I must say it intrigued...